{"id":11148,"date":"2025-07-04T10:48:00","date_gmt":"2025-07-04T09:48:00","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=11148"},"modified":"2025-07-04T11:03:50","modified_gmt":"2025-07-04T10:03:50","slug":"plan-daffaires-coaching-financement-le-plan-du-promac-pour-structurer-les-mpme","status":"publish","type":"post","link":"https:\/\/lamarinabj.com\/index.php\/2025\/07\/04\/plan-daffaires-coaching-financement-le-plan-du-promac-pour-structurer-les-mpme\/","title":{"rendered":"Plan d\u2019affaires, coaching, financement : le plan du PROMAC pour structurer les MPME"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Halieutique<\/mark><\/strong>&#8211; <strong><em>Comment transformer un vivier d\u2019entreprises informelles, souvent fragiles, en acteurs solides, capables d\u2019attirer le financement et d\u2019assurer leur croissance\u202f? C\u2019est \u00e0 cette \u00e9quation que s\u2019attaque le minist\u00e8re b\u00e9ninois de l\u2019Agriculture, de l\u2019\u00c9levage et de la P\u00eache \u00e0 travers un nouveau plan d\u2019action int\u00e9gr\u00e9, port\u00e9 par le PROMAC et dot\u00e9 d\u2019un budget pr\u00e9visionnel de 49,87 millions de francs CFA.<\/em><\/strong><\/p>\n\n\n\n<p>Au c\u0153ur de cette initiative, un dispositif de formation, d\u2019assistance technique et de mise en relation avec les institutions financi\u00e8res, pour un total de 300 micro, petites et moyennes entreprises (MPME) op\u00e9rant dans la p\u00eache et l\u2019aquaculture. Selon nos informations, l\u2019ambition est de cr\u00e9er un \u00e9cosyst\u00e8me o\u00f9 les MPME piscicoles deviennent cr\u00e9dibles aux yeux des banques, et o\u00f9 les institutions financi\u00e8res comprennent r\u00e9ellement les sp\u00e9cificit\u00e9s du m\u00e9tier.<\/p>\n\n\n\n<h2 id=\"former-les-institutions-financieres-a-la-realite-du-terrain\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Former les institutions financi\u00e8res \u00e0 la r\u00e9alit\u00e9 du terrain<\/mark><\/h2>\n\n\n\n<p>Selon les informations recueillies aupr\u00e8s de notre source bien inform\u00e9e, le premier pilier de ce plan in\u00e9dit repose sur un constat simple : les institutions financi\u00e8res connaissent peu, voire mal, les dynamiques \u00e9conomiques de l\u2019aquaculture et de la p\u00eache artisanale. R\u00e9sultat : les refus de financement sont nombreux, les produits de cr\u00e9dit inadapt\u00e9s, et les risques jug\u00e9s trop \u00e9lev\u00e9s.<\/p>\n\n\n\n<p>Pour inverser cette tendance, le PROMAC, \u00e0 travers l\u2019initiative financ\u00e9 avec l&rsquo;appui de la Banque Africaine de D\u00e9veloppement (BAD), pr\u00e9voit de renforcer les capacit\u00e9s techniques d\u2019au moins cinq institutions de financement agr\u00e9\u00e9es par le Fonds national de d\u00e9veloppement agricole (FNDA). \u00c0 travers des formations pratiques, ces structures seront form\u00e9es \u00e0 l\u2019analyse de la rentabilit\u00e9 r\u00e9elle des activit\u00e9s piscicoles, aux cycles de production, aux facteurs de risques ma\u00eetrisables, ainsi qu\u2019aux mod\u00e8les \u00e9conomiques typiques du secteur.<\/p>\n\n\n\n<p>L\u2019objectif est double nous renseigne t-on \u00e0 savoir adapter les produits financiers aux besoins r\u00e9els des acteurs, mais aussi am\u00e9liorer le suivi des b\u00e9n\u00e9ficiaires de cr\u00e9dit, souvent laiss\u00e9s sans accompagnement une fois le financement accord\u00e9.<\/p>\n\n\n\n<h2 id=\"coaching-personnalise-sur-un-an\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Coaching personnalis\u00e9 sur un an<\/mark><\/h2>\n\n\n\n<p>L\u2019autre versant du plan est orient\u00e9 vers les b\u00e9n\u00e9ficiaires eux-m\u00eames. Les 300 MPME s\u00e9lectionn\u00e9es seront accompagn\u00e9es dans la structuration compl\u00e8te de leur projet entrepreneurial : de l\u2019\u00e9laboration de plans d\u2019affaires bancables \u00e0 l\u2019\u00e9tablissement de documents comptables fiables, jusqu\u2019au coaching sur une dur\u00e9e d\u2019un an.<\/p>\n\n\n\n<p>Un volet particulier pr\u00e9voit l\u2019\u00e9laboration d\u2019\u00e9tats financiers certifi\u00e9s ou simplifi\u00e9s, selon les exigences sp\u00e9cifiques des banques ou des institutions de microfinance cibl\u00e9es. Chaque b\u00e9n\u00e9ficiaire aura ainsi les outils n\u00e9cessaires pour constituer un dossier de demande de cr\u00e9dit robuste, en ad\u00e9quation avec les standards des bailleurs.<\/p>\n\n\n\n<p>\u00ab Trop souvent, le bon projet \u00e9choue faute de formalisation ou d\u2019appui technique. Ce programme vise justement \u00e0 combler ce foss\u00e9 \u00bb, nous confie notre sp\u00e9cialiste \u00e0 la r\u00e9daction.<\/p>\n\n\n\n<h2 id=\"inclusion-ciblee-et-effet-de-levier-territorial\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Inclusion cibl\u00e9e et effet de levier territorial<\/mark><\/h2>\n\n\n\n<p>\u00c0 lire le document projet, cette d\u00e9marche du PROMAC n\u2019oublie pas les populations \u00e0 faible pouvoir \u00e9conomique, en particulier les femmes entrepreneures et les exploitants \u00e0 petite \u00e9chelle, qui feront l\u2019objet d\u2019un traitement prioritaire dans la mise en \u0153uvre du programme. Dans chaque zone d\u2019intervention, les institutions financi\u00e8res agr\u00e9\u00e9es par le Fonds National de D\u00e9veloppement Agricole (FNDA) seront mises en synergie avec les dispositifs d\u2019appui existants pour faciliter l\u2019acc\u00e8s \u00e0 des financements cibl\u00e9s.<\/p>\n\n\n\n<p>Un effet de levier est \u00e9galement attendu sur les territoires ruraux, o\u00f9 ces petites entreprises constituent souvent le principal vecteur d\u2019emploi et de s\u00e9curit\u00e9 alimentaire. \u00c0 terme, la coordination du programme esp\u00e8re capitaliser sur les r\u00e9sultats de cette premi\u00e8re vague d\u2019accompagnement pour \u00e9tendre le dispositif \u00e0 d\u2019autres fili\u00e8res agricoles strat\u00e9giques.<\/p>\n\n\n\n<p>Alors que le gouvernement b\u00e9ninois multiplie les efforts pour moderniser et industrialiser son secteur agricole, ce programme marque une \u00e9tape cl\u00e9 dans la professionnalisation des cha\u00eenes de valeur halieutiques. Si les r\u00e9sultats sont au rendez-vous, le PROMAC pourrait bien devenir un mod\u00e8le r\u00e9gional d\u2019int\u00e9gration entre d\u00e9veloppement agricole et financement structur\u00e9.<\/p>\n\n\n\n<p>Reste \u00e0 voir si les institutions financi\u00e8res joueront pleinement le jeu, et si les MPME sauront transformer cette opportunit\u00e9 en levier de croissance durable.<\/p>\n","protected":false},"excerpt":{"rendered":"Halieutique&#8211; Comment transformer un vivier d\u2019entreprises informelles, souvent fragiles, en acteurs solides, capables d\u2019attirer le financement et d\u2019assurer&hellip;\n","protected":false},"author":3,"featured_media":11149,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[57],"tags":[363,41,780],"class_list":{"0":"post-11148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-suivre","8":"tag-bad","9":"tag-benin","10":"tag-promac","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan d\u2019affaires, coaching, financement : le plan du PROMAC pour structurer les MPME - LA MARINA BJ<\/title>\n<meta name=\"description\" content=\"Au B\u00e9nin, le Projet de Promotion de l\u2019Aquaculture et de la Comp\u00e9titivit\u00e9 des Cha\u00eenes de valeur de la P\u00eache (PROMAC) s\u2019attaque \u00e0 l\u2019un des principaux verrous qui freinent la croissance des petites entreprises du secteur halieutique : l\u2019acc\u00e8s au financement structur\u00e9. 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