{"id":7907,"date":"2024-09-06T11:35:29","date_gmt":"2024-09-06T10:35:29","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=7907"},"modified":"2024-09-06T11:38:33","modified_gmt":"2024-09-06T10:38:33","slug":"de-kiabi-a-u-s-polo-assn-comment-le-benin-devient-un-acteur-cle-dans-lindustrie-mondiale-du-pret-a-porter","status":"publish","type":"post","link":"https:\/\/lamarinabj.com\/index.php\/2024\/09\/06\/de-kiabi-a-u-s-polo-assn-comment-le-benin-devient-un-acteur-cle-dans-lindustrie-mondiale-du-pret-a-porter\/","title":{"rendered":"De Kiabi \u00e0 U.S. Polo Assn : Comment le B\u00e9nin devient un acteur cl\u00e9 dans l\u2019industrie mondiale du pr\u00eat-\u00e0-porter"},"content":{"rendered":"\n

Industrie, B\u00e9nin<\/mark><\/strong> – La Zone industrielle de Glo-Djigb\u00e9 (GDIZ), transforme peu \u00e0 peu le paysage industriel du B\u00e9nin. Le 5 septembre 2024, une nouvelle page s\u2019est \u00e9crite avec la premi\u00e8re exportation de v\u00eatements \u00ab\u00a0Made in Benin\u00a0\u00bb pour la marque am\u00e9ricaine U.S. Polo Assn. <\/em><\/strong><\/p>\n\n\n\n

Ce partenariat avec un nouvel acteur international consolide la position du B\u00e9nin dans l\u2019industrie textile mondiale.<\/p>\n\n\n\n

Une mont\u00e9e en puissance continue<\/mark><\/h3>\n\n\n\n

L\u2019exportation de v\u00eatements pour U.S. Polo Assn fait suite \u00e0 une premi\u00e8re collaboration avec la marque fran\u00e7aise Kiabi. En juin 2024, le B\u00e9nin avait d\u00e9j\u00e0 envoy\u00e9 80 000 pi\u00e8ces de v\u00eatements \u00ab\u00a0Made in Benin\u00a0\u00bb vers l\u2019Europe. Ce premier envoi a permis de d\u00e9montrer la capacit\u00e9 du pays \u00e0 produire des textiles de qualit\u00e9, et a contribu\u00e9 \u00e0 renforcer la r\u00e9putation de la zone industrielle de Glo-Djigb\u00e9.<\/p>\n\n\n\n

D\u00e9sormais, avec U.S. Polo Assn, le B\u00e9nin s\u2019ouvre encore davantage \u00e0 l\u2019international. Les v\u00eatements export\u00e9s, dont des sweat-shirts, polos et t-shirts, respectent les normes rigoureuses de la marque am\u00e9ricaine. Cette premi\u00e8re livraison, destin\u00e9e au march\u00e9 italien, est un signe fort de la comp\u00e9titivit\u00e9 croissante du B\u00e9nin dans le secteur du pr\u00eat-\u00e0-porter.<\/p>\n\n\n\n

Un partenariat solide<\/mark><\/h3>\n\n\n\n

Pour L\u00e9tondji B\u00e9h\u00e9ton, directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 d\u2019investissement et de promotion de l\u2019industrie (SIPI), charg\u00e9e de la gestion de la GDIZ, cette collaboration avec U.S. Polo Assn est une preuve concr\u00e8te du savoir-faire textile b\u00e9ninois. \u00a0\u00bbNous sommes ravis de voir le B\u00e9nin faire un pas significatif dans l\u2019industrie mondiale du pr\u00eat-\u00e0-porter, mettant en avant notre engagement envers l\u2019excellence et le d\u00e9veloppement durable.\u00a0\u00bb, a-t-il d\u00e9clar\u00e9 lors de cette exportation.<\/p>\n\n\n\n

Du c\u00f4t\u00e9 de U.S. Polo Assn, Francesco Gozzini, directeur de production d’Incom Spa Italie, a salu\u00e9 la qualit\u00e9 des produits fabriqu\u00e9s au B\u00e9nin. \u00a0\u00bb Nous sommes honor\u00e9s de collaborer avec la Zone Industrielle de Glo-Djigb\u00e9 (GDIZ) pour cette exportation significative de v\u00eatements pour la marque U.S. Polo Assn. Ce partenariat t\u00e9moigne de la qualit\u00e9 et du d\u00e9vouement pr\u00e9sents dans l\u2019industrie textile du B\u00e9nin, qui s\u2019accorde parfaitement avec notre engagement \u00e0 offrir l\u2019excellence dans chaque produit que nous proposons sur le march\u00e9 europ\u00e9en.\u00a0\u00bb a-t-il soulign\u00e9.<\/p>\n\n\n\n

L\u2019industrialisation au service de l’exportation<\/mark><\/h3>\n\n\n\n

La Zone industrielle de Glo-Djigb\u00e9, est un \u00e9l\u00e9ment cl\u00e9 du programme de d\u00e9veloppement industriel du B\u00e9nin. Elle devient peu \u00e0 peu un centre important pour les exportations vers l\u2019Europe et les \u00c9tats-Unis. Gr\u00e2ce \u00e0 des investissements publics et priv\u00e9s, la GDIZ offre une infrastructure moderne et des conditions optimales pour produire des textiles de haute qualit\u00e9.<\/p>\n\n\n\n

Cette industrialisation permet non seulement de dynamiser l\u2019\u00e9conomie nationale, mais aussi de cr\u00e9er des emplois locaux. Les partenariats avec des marques internationales comme Kiabi et U.S. Polo Assn renforcent la position du B\u00e9nin sur le march\u00e9 mondial du pr\u00eat-\u00e0-porter.<\/p>\n\n\n\n

Avec l\u2019appui de marques reconnues, le B\u00e9nin pourrait bien devenir une r\u00e9f\u00e9rence en mati\u00e8re de production textile dans les ann\u00e9es \u00e0 venir, en s\u2019imposant comme un acteur incontournable du commerce international dans ce secteur.<\/p>\n","protected":false},"excerpt":{"rendered":"Industrie, B\u00e9nin – La Zone industrielle de Glo-Djigb\u00e9 (GDIZ), transforme peu \u00e0 peu le paysage industriel du B\u00e9nin.…\n","protected":false},"author":8,"featured_media":7908,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[110,239],"tags":[41,50,465,799],"class_list":{"0":"post-7907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-levenement-2","9":"tag-benin","10":"tag-gdiz","11":"tag-kiabi","12":"tag-u-s-polo-assn","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nDe Kiabi \u00e0 U.S. Polo Assn : Comment le B\u00e9nin devient un acteur cl\u00e9 dans l\u2019industrie mondiale du pr\u00eat-\u00e0-porter - 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