{"id":9394,"date":"2024-12-05T15:56:17","date_gmt":"2024-12-05T14:56:17","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=9394"},"modified":"2024-12-06T05:33:34","modified_gmt":"2024-12-06T04:33:34","slug":"andf-une-campagne-de-communication-a-plus-de-300-millions-confiee-a-canal-com","status":"publish","type":"post","link":"https:\/\/lamarinabj.com\/index.php\/2024\/12\/05\/andf-une-campagne-de-communication-a-plus-de-300-millions-confiee-a-canal-com\/","title":{"rendered":"ANDF : Une campagne de communication \u00e0 plus de 300 millions confi\u00e9e \u00e0 Canal Com"},"content":{"rendered":"\n

Business, B\u00e9nin<\/mark><\/strong> – Selon nos informations, le minist\u00e8re de l’\u00c9conomie et des Finances a d\u00e9cid\u00e9 de confier une mission strat\u00e9gique de 52 semaines \u00e0 l’agence de communication Canal Com. Ce contrat, sign\u00e9 avec Mme Edwige Bonou, directrice g\u00e9n\u00e9rale d\u00e9l\u00e9gu\u00e9e de Canal Com, porte sur la mise en \u0153uvre d’une campagne de communication destin\u00e9e \u00e0 renforcer la visibilit\u00e9 des activit\u00e9s de l’Agence Nationale des Domaines et du Foncier (ANDF).<\/em><\/strong><\/p>\n\n\n\n

L\u2019objectif principal de cette mission, \u00e9valu\u00e9e \u00e0 353 400 000 FCFA TTC, est d\u2019am\u00e9liorer l\u2019image de l\u2019ANDF, de promouvoir ses r\u00e9alisations et d\u2019\u00e9tablir un dialogue constructif avec ses parties prenantes. Pour atteindre ces objectifs, Canal Com d\u00e9ploiera une strat\u00e9gie multim\u00e9dia comprenant la diffusion de messages sur divers supports, notamment la t\u00e9l\u00e9vision, la radio, la presse \u00e9crite, la presse en ligne, les r\u00e9seaux sociaux, ainsi que des panneaux et \u00e9crans digitaux. <\/p>\n\n\n\n

Des \u00e9v\u00e9nements seront organis\u00e9s pour informer et mobiliser les citoyens. En compl\u00e9ment, des caravanes de sensibilisation et des contenus p\u00e9dagogiques comme des vid\u00e9os, des infographies ou des brochures explicatives renforceront la compr\u00e9hension des r\u00e9formes et des activit\u00e9s de l\u2019ANDF. Cette strat\u00e9gie inclut \u00e9galement une dynamisation accrue des r\u00e9seaux sociaux et du site web de l’ANDF, dans le but d\u2019accro\u00eetre son engagement num\u00e9rique et de maximiser son audience. <\/p>\n\n\n\n

Par ailleurs, Canal Com, en tant que gestionnaire exclusif des espaces publicitaires de la plateforme a\u00e9roportuaire du B\u00e9nin, utilisera cet avantage pour accro\u00eetre la visibilit\u00e9 de l\u2019ANDF. Des actions similaires seront mises en \u0153uvre dans la zone industrielle de Glodjigb\u00e9 et d\u2019autres r\u00e9gions strat\u00e9giques, en collaboration avec des r\u00e9gies publicitaires locales pour assurer une couverture nationale.<\/p>\n\n\n\n

Mise en avant de la plateforme e-foncier B\u00e9nin<\/mark><\/h2>\n\n\n\n

Dans le cadre de la digitalisation des services, l\u2019ANDF a annonc\u00e9, dans un communiqu\u00e9 en date du 2 d\u00e9cembre 2024, qu\u2019\u00e0 compter du 1er janvier 2025, toutes les op\u00e9rations de formalisation fonci\u00e8re devront \u00eatre effectu\u00e9es exclusivement via la plateforme num\u00e9rique e-foncier B\u00e9nin. Cette mesure s\u2019appliquera aux communes de Cotonou, Porto-Novo, Parakou, Abomey-Calavi, S\u00e8m\u00e8-Podji, Djougou, Pob\u00e8, Aplahou\u00e9, Bohicon, Sak\u00e9t\u00e9, N\u2019dali et Grand-Popo.<\/p>\n\n\n\n

Pour accompagner cette transformation num\u00e9rique, Canal Com aura pour mission de sensibiliser les populations sur les avantages et les modalit\u00e9s d\u2019utilisation de cette plateforme. En mobilisant une combinaison de m\u00e9dias traditionnels, de r\u00e9seaux sociaux et de supports d\u2019affichage public, l\u2019agence s\u2019emploiera \u00e0 diffuser largement ces informations afin d\u2019assurer une adh\u00e9sion et une compr\u00e9hension optimales aupr\u00e8s des usagers des communes concern\u00e9es.<\/p>\n\n\n\n

Un objectif strat\u00e9gique pour les finances publiques<\/mark><\/h2>\n\n\n\n

Selon les informations recueillies par notre source locale, cette mission confi\u00e9e \u00e0 l’agence Canal Com de l’ancienne secr\u00e9taire g\u00e9n\u00e9rale du groupe Les Bagnoles Motors vise \u00e9galement \u00e0 soutenir les objectifs financiers du minist\u00e8re de l’\u00c9conomie et des Finances. Selon le projet de loi de finances 2025, les recettes fonci\u00e8res pr\u00e9vues pour le prochain exercice budg\u00e9taire s\u2019\u00e9l\u00e8vent \u00e0 cinq milliards de FCFA, un montant similaire \u00e0 celui de 2024. Cependant, au 30 septembre 2024, l\u2019ANDF avait r\u00e9alis\u00e9 2 331,6 millions de FCFA, repr\u00e9sentant 46,6 % des pr\u00e9visions annuelles.<\/mark><\/a><\/p>\n\n\n\n

Ce niveau de performance souligne l\u2019importance de renforcer la communication autour des services et des r\u00e9formes fonci\u00e8res. Une campagne de communication efficace pourrait contribuer \u00e0 optimiser les recettes fonci\u00e8res et \u00e0 moderniser davantage la gestion des domaines et du foncier au B\u00e9nin.<\/p>\n","protected":false},"excerpt":{"rendered":"Business, B\u00e9nin – Selon nos informations, le minist\u00e8re de l’\u00c9conomie et des Finances a d\u00e9cid\u00e9 de confier une…\n","protected":false},"author":3,"featured_media":9410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[110,191],"tags":[865,41,1229,1228],"class_list":{"0":"post-9394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-en-savoir-plus-2","9":"tag-andf","10":"tag-benin","11":"tag-canal-com","12":"tag-foncier","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nANDF : Une campagne de communication \u00e0 plus de 300 millions confi\u00e9e \u00e0 Canal Com - 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