{"id":9783,"date":"2025-01-06T16:49:40","date_gmt":"2025-01-06T15:49:40","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=9783"},"modified":"2025-01-06T16:49:41","modified_gmt":"2025-01-06T15:49:41","slug":"benin-la-marina-bj-et-we-connector-lancent-lindice-de-reputation","status":"publish","type":"post","link":"https:\/\/lamarinabj.com\/index.php\/2025\/01\/06\/benin-la-marina-bj-et-we-connector-lancent-lindice-de-reputation\/","title":{"rendered":"B\u00e9nin : La Marina BJ et We Connector lancent l&rsquo;Indice de R\u00e9putation"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Barom\u00e8tre, B\u00e9nin<\/mark><\/strong> &#8211; <strong><em>Dans un environnement o\u00f9 l\u2019opinion publique est largement influenc\u00e9e par l\u2019image des figures publiques, La Marina BJ, en s&rsquo;associant \u00e0 l\u2019agence de communication strat\u00e9gique We Connector, annonce un dispositif in\u00e9dit : l\u2019Indice de R\u00e9putation.<\/em><\/strong><\/p>\n\n\n\n<p>Ce barom\u00e8tre hebdomadaire analysera l\u2019influence et la popularit\u00e9 des personnalit\u00e9s publiques au B\u00e9nin \u00e0 partir des donn\u00e9es collect\u00e9es sur les r\u00e9seaux sociaux et le web. Publi\u00e9 tous les jeudis, il servira de rep\u00e8re pour \u00e9valuer leurs actions et d\u00e9clarations dans l\u2019espace public num\u00e9rique.<\/p>\n\n\n\n<h2 id=\"une-methodologie-claire-et-rigoureuse\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Une m\u00e9thodologie claire et rigoureuse<\/mark><\/h2>\n\n\n\n<p>L\u2019Indice de R\u00e9putation repose sur des crit\u00e8res bien d\u00e9finis. La perception, tout d\u2019abord, est analys\u00e9e \u00e0 travers les sentiments exprim\u00e9s en ligne, qu\u2019ils soient positifs, neutres ou n\u00e9gatifs. Ensuite, la visibilit\u00e9 est \u00e9tudi\u00e9e en fonction de la port\u00e9e des actions et publications des personnalit\u00e9s sur les plateformes num\u00e9riques. Enfin, l\u2019impact est mesur\u00e9 \u00e0 travers les engagements g\u00e9n\u00e9r\u00e9s et les r\u00e9sultats concrets associ\u00e9s \u00e0 leurs initiatives.<\/p>\n\n\n\n<p>Prenez rendez-vous chaque jeudi pour d\u00e9couvrir les tendances.<\/p>\n","protected":false},"excerpt":{"rendered":"Barom\u00e8tre, B\u00e9nin &#8211; Dans un environnement o\u00f9 l\u2019opinion publique est largement influenc\u00e9e par l\u2019image des figures publiques, La&hellip;\n","protected":false},"author":6,"featured_media":8601,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[57,1001],"tags":[41,1330,1329],"class_list":{"0":"post-9783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-suivre","8":"category-opinions","9":"tag-benin","10":"tag-indice-de-reputation","11":"tag-we-connector","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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